wondering which are the 10 best-selling whiskey brands in the world? I have the answer!
I have made a top 10 list containing the best-selling brands of Irish, Canadian, Japanese & American whiskies. from recognizable names like Johnnie Walker, Jim Beam & Jack Daniel’s, I present the 10 best-selling whiskey brands in the world.
10. Maker’s Mark
we begin our top list with the small-batch bourbon whiskey, Maker’s Mark.
distilled by Beam Suntory in Loretto, Kentucky, & sold in distinctively squarish bottles sealed with red wax, Maker’s Mark stepped into our top 10 list with sales of 1.4 million cases.
for those of you who wish to try something different, Maker’s Mark is the ideal drink.
this beverage is unusual as there no rye is used as part of the mash. instead, red winter wheat is used along with corn & malted barley.
also, Maker’s Mark is one of the few American-made whiskies to be labeled using the Scottish spelling ‘whisky’. George Dickel & Old Forester also use the spelling ‘whisky’.
9. Canadian Club
originally created by Gooderham & Worts, Canadian Club is another brand of whiskey manufactured by Beam Suntory since 2011.
it comes in 7 varieties & all are 80 proof (40% alcohol by volume): Canadian Club 6 Year Old (the most popular of the Canadian Club range), Canadian Club Reserve, Canadian Club Classic, Canadian Club 100 Proof, Canadian Club Sherry Cask & Canadian Club Dry.
popularly known as C.C., the Canadian whiskey has seen sales of 1.9 million cases since 2011.
for special markets, C.C. is also produced in limited quantities in older agings; 15 years & up. in 2008, a 30-year-old version has been released in a limited bottling.
Canadian Club has received the royal warrants of Queen Victoria, Elizabeth II, Edward VII, George V & George VI.
8. Black Velvet
owned by New York-based Constellation Brands, Black Velvet DeLuxe was the only liquor available to submarine officers at Midway in World War II, where it was known as ‘Schenley’s Black Death’.
originally called ‘Black Label’, the name was changed to ‘Black Velvet’ in the late 1940s by Jack Napier, due to its velvety taste & smoothness.
Black Velvet comes in 3 varieties which are primarily sold on the export market to the U.S.: Black Velvet, Black Velvet Reserve & Black Velvet Toasted Caramel, which is ranked #2 in Canadian Whiskey market share, behind #1, Crown Royal.
the Canadian beverage has seen marginal declines & growth over the past 5 years, reporting a 2% sales decline to 2.2 million cases in 2013.
7. Seagram’s 7 Crown
the 7th best-selling whiskey brand is the blended American whiskey, Seagram’s Seven Crown, also known as Seagram’s Seven.
produced by Diageo under the Seagram name, this whiskey is typically consumed in combination with non-alcoholic drinks.
have you ever enjoyed a ‘7 and 7‘? guess what? it’s Seagram’s Seven combined with 7Up.
& you have to try their honey-infused Seagram’s Dark Honey. everyone said, yummy!
now after dropping 100.000 cases in 2009, Seagram’s Seven Crown has sold 2.4 million cases for the past 4 years.
Seagram’s 7 Crown
Japanese whiskey Suntory Kakubin was first launched in 1937 & since then it has been recognizable for a flavor tailored to the delicate Japanese palate & its enduring tortoise-shell bottle.
Suntory Kakubin, meaning ‘square bottle’ in Japanese, is now bottled at 40% vol.
there also is a less common white & black label of this beverage.
described as a ‘classic example of lighter Japanese whiskey from its era‘, the whiskey saw 11% growing case sales in 2013 to reach 3.1 million.
3 years ago, on May 21st, Premium Kakubin was launched in Japan, a whiskey that utilizes carefully selected malt from wine & sherry casks at Yamazaki Distillery & Hakushu Distillery.
this version has a rich, layered aroma providing a luxurious experience.
this exquisite whiskey is produced from a mixture of malted & unmalted or ‘green’ Irish barley, all sourced from within a 50 mile radius around the Midleton Distillery in County Cork.
by the early 19th century, the company was producing 3.785.112 litres (1 million gallons) of whiskey per year.
produced by the Irish Distillers subsidiary of Pernod Ricard, the whiskey was the only Irish whiskey to sell more than a million cases.
the brand registered the most growth in the entire million case selling with a 15% increase in sales to 4.6 million.
besides Jameson Original, the Jameson Reserve include Jameson 12 Year Old Special Reserve, Jameson 12 Year Old Distillery Reserve, Jameson Gold Reserve, Jameson 18 Year Old Limited Reserve, Jameson Rarest Vintage Reserve, Jameson Signature Reserve & Jameson Select Reserve Black Barrel.
for serious whiskey drinkers, my friend recommends the the 18 Year Old Limited Reserve & the Rarest Vintage Reserve, which have won gold & double gold medals at the San Francisco World Spirits Competition between 2005 & 2010.
not to mention, Rarest Reserve is rated as one of the Top 20 whiskies in the world by Proof66.
4. Crown Royal
with an impressive number of 5.5 million sales, Canadian whiskey brand Crown Royal is the 4th best-selling whiskey brand in the world.
Canadian Royal, now owned by Diageo, was first launched in 1938 by Samuel Bronfman, President of Seagram, who presented a bottle of this fine liquor to King George VI & Queen Elizabeth to commemorate their journey across North America.
Crown Royal is the top-selling Canadian whiskey in the United States of America & has managed to stay current in our eyes with a range of awesome new releases, such as a maple-flavored variant, an extra rare limited edition & a bottling which celebrates its 75th anniversary.
classic & iconic, nothing compares to the golden amber color, the creamy taste & the velvety purple bag of Crown Royal.
3. Johnnie Walker
as you probably already know, the Johnnie Walker brand is a legacy left by John ‘Johnnie’ Walker after he started to sell whiskey in his shop located in Ayrshire, Scotland.
soon it became popular &, after John Walker’s death in 1857, his son Alexander & grandson Alexander II were responsible for establishing the liquor as a popular brand.
versatile & vibrant, the Johnnie Walker Red Label is #1 favorite, renowned for its bold taste, balanced to shine through even when mixed.
the Scotch whiskey owned by Diageo is sold in almost every country, with annual sales of over 130 million bottles.
2. Jim Beam
produced by Beam Suntory, in Clermont, Kentucky, the iconic bourbon brand Jim Beam has increased sales year-on-year witnessing a drastic decline of 800.000 cases in 2010.
2 years ago, Jim Beam sold a whopping 6.9 million cases.
also over the past years, Jim Beam engaged in a range of innovations, with an abundance of flavors like honey, maple & cherry.
now if these don’t capture the consumer’s interest, I don’t know what else will.
my friends recommend Jim Beam Devil’s Cut that features unusual notes of spearmint, hickory & treacle with hints of rye & dark sugar statement, vanilla & cinnamon, & Jim Beam Signature Craft that features ripe cherries, fruit cake, vanilla & cinnamon.
if you wish to impress your father-in-law, these 2 whiskey brands are the perfect gift.
1. Jack Daniel’s
surprised? you shouldn’t be! Jack Daniel’s Tennessee whiskey has once again retained its title as the world’s best-selling whiskey brand.
it also remains the flagship product of the Brown-Forman Corporation.
in 2013, the company sold a total of 11 million cases; a 5% increase on its 2012 sales.
& the best-selling brand of Jack Daniel’s is the Jack Daniel’s Tennessee Honey, which was the first flavored whiskey brand to reach case sales of 1 million.
the beverage is a fine blend of Jack Daniel’s Tennessee whiskey & an unique honey liqueur, providing a taste that’s one of a kind (one more time… my friend told me 😉 )
with hints of honey & a naturally smooth finish, Jack Daniel’s Tennessee Honey is something special, worth trying.
these are the 10 best-selling whiskey brands in the world!