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most expensive logos in the world

 

 

we all know how important is a logo for a website & most important, for a company. check out our top list of the world’s most expensive logos.

 

#5 ANZ  – $15 million

the logo was designed by M&C Saatchi for the price of $15 million. the 3 pieces reflect ANZ’s 3 core markets (Australia, New Zealand, Asia Pacific). the human shape represents customers & staff. but what is ANZ? in case you never heard of it, ANZ stands for Australia & New Zealand Banking Group & it is the largest bank in New Zealand & the 3rd largest in Australia.  founded in 1835, ANZ operates in 30 other nations.

ANZ

ANZ

 

 

#4 Posten Norge – $55 million

this logo is so expensive. Posten Norge is a Norwegian postal service. in Norwegian, ‘posten’ means the post or the mail. founded in 1647 by Henrik Morian, this postal service has now a new logo. a more expensive one! communications director, Elisabeth Gjolme said: ‘We will keep the name, but it brings a new symbol. The new Post-mark is a modernization of the old logo, which, with its classic horn & royal crown is something most people have a relationship with. – It was important for us to keep some of the tradition in the new logo.

Posten Norge

Posten Norge

 

 

#3 Accenture – $100 million

the logo of Accenture was designed by Landor Associates. the logo is very simple, with a text. the angled bracket above the letter ‘t’ signifies forward movement of the company into the future. accenture is an organization providing outsourcing services, technology & management consulting, with 281.000 employees.

Accenture

Accenture

 

 

#2 BP – $211 million

another logo redesigned by Landor Associates in 2008. BP stands for British Petroleum, & it is a British multinational gas & oil company with the headquarter in London. it’s the 5th largest energy company by market capitalization. so, it deserves a logo this expensive.  the Helios mark symbolizes the newly merged company. the logo is bright & bold, with natural forms. it looks good in green.

BP

BP

 

 

#1 Symantec – $1.28 billion

this is #1 from our world’s most expensive logos top list. but it is kinda expensive, don’t you think?  chief marketing officer, Carine Clark declared : ‘ We believe in today’s connected world that the Symantec check mark will stand for confidence, the same way the Nike swoosh stands for fitness. The new logo signals Symantec’s vision to bring together identity & device security, information protection, context & relevance & the benefits from leveraging the cloud – all critical enablers of confidence in a connected world.’ The VeriSign check mark is one of the most recognized marks.

Symantec

Symantec

 

 

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